The Emerging Enterprise - Marketing Resources

The Emerging Enterprise - Marketing Resources

When it comes to marketing and sales, emerging enterprises have the same needs as larger companies. At times, they may face even more intense demands, since they're attempting to gain traction without the benefit of a brand name that clicks with customers.

What emerging enterprises don't have—by definition—are well-stocked corporate coffers that let them spend seemingly without end.

That's where this page comes in. It pulls together budget-extending advice to help you ramp up return on investment (ROI) for sales and marketing initiatives. It's also a one-stop shop for special offers directed specifically at emerging companies. The goal is simple: You're already growing; we want to help eliminate the growing pains.

Marketing Tips

One of the great things about using the Web for sales and marketing is that the medium is the great leveler: Fortune 500 companies may have bigger budgets, but that's no guarantee they're using their online presence to anything like its full potential. In fact, some of the biggest companies ignore basic sales principles—like getting back to potential customers in a timely manner. When it comes to putting the Web to work, common sense is far more important that deep pockets:

	Building Web Business
	Lessons From the Fortune 500
	More Lessons From the Fortune 500
	Build It and They Will Come? Forget About It

XL Advertising for Growing Companies

It's a Catch-22 for growing companies. The faster they grow, the more likely they are to outstrip limited budgets and scarce resources. So how do they go about establishing a powerful advertising presence?

The TechWeb Network can help—thanks to several programs developed to give emerging enterprises highly effective, cost-efficient ways to bulk up their presence.
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Learn how to send a press release from the experts at PR Newswire

Trying to drive traffic to your Web site?

Rolling out a new service or product?

Want to increase online sales?

Looking for media coverage?

If you answered yes to any of the above questions, PR Newswire can help.

PR Newswire, the world's largest electronic distributor of press releases, uses state of-the-art wire, satellite and Internet networks to ensure that your news is delivered to all your critical audiences including media, investors and potential customers. Additionally, PR Newswire harnesses the power of the Web by delivering your news to more than 4,000 Web sites, databases and online services such as MSN, Yahoo!, AOL and Excite. The enormous amount of traffic on these sites gives your press release the potential audience of millions.

To learn more about PR Newswire visit the PR Toolkit, which includes educational articles, press release writing tips, answers to common questions and distribution information.

SPECIAL OFFER!

The Emerging Enterprise and PR Newswire have teamed up to offer you a special package of free and discounted services valued at more than $1,400*. To learn more about this offer submit your contact information through the Information Request Form and a representative from PR Newswire will contact you within one business day.(*Offer available to new PR Newswire customers only)
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White Papers Get the Word Out
You've pulled together a great white paper that really puts your products and technologies in perspective. Once you've posted it to your Web site, how do you ensure it gets the distribution it deserves and your company needs? Bitpipe actively promotes your white papers, case studies, Webcasts, and product literature on more than 80 leading IT and business sites. Bitpipe syndication reaches IT buyers when they're actively looking for solutions, generating sales leads and delivering monthly reports on browsers and downloads. grams developed to give emerging enterprises highly effective, cost-efficient ways to bulk up their presence.
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Ready. Set. Grow! Trying to take a smaller company to the next level can be a relentless race—against the clock and the competition. Slowing down may not sound like an option, but there's a way to ease up and still stay ahead of the pack: the Emerging Enterprise Update. This free e-mail newsletter keeps you up to speed on the emerging strategies and solutions intended to help businesses bulk up.

Is there a way to make sure that bigger business means better business? Part of the secret lies in stacking the odds in your favor by working with vendors and partners with a proven record of helping companies scale up without slowing down. But where do you find partners that can maximize your growth while minimizing your growing pains? They're only a click away, courtesy of the Sponsor Spotlight.
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